The aim of this course is to prepare students for the business marketplace and a career in management with an understanding of business management theory and practice. Students will be introduced to the principles of business, and through case study analysis and real world examples, will learn how to apply these concepts to address problems and opportunities facing New Zealand businesses, both domestically and internationally. This programme is a multidisciplinary one and covers a range of business areas. Specializations include: business law, career management, small business management, change management, business ethics and sustainability and an integrated project (business plan).

Royal Business College offers this course to equip students with the skills and knowledge relevant to a career in business, management and marketing. RBC Diploma in Business (Marketing) Level 7 has been designed in response to industry requests for a course that will produce professional individuals with a sound knowledge of business practices.