The aim of this course is to prepare students for the business marketplace and a career in marketing with an understanding of marketing management theory and practice. Students will be introduced to the principles of marketing, and through case study analysis and real world examples, will learn how to apply these concepts to address problems and opportunities facing New Zealand marketers, both domestically and internationally. This programme is a multidisciplinary one and covers a range of business areas. Specializations include buyer behaviour, market research, and marketing Communications, marketing management, generic marketing, public relations, and marketing strategies.

Course Structure

The course is a full time 42 weeks programme, completed over two semesters of 21 weeks each. The course is made up of 4 component areas, consists of 122 credits and involves students committing to 1220 hours of learning. Student work is assessed by research assignments, case studies and team based project work. Much student work involves applying course concepts in actual business case studies or existing organisations. Students will undertake 30 hours of study including self-directed studies per week.

Qualification

On successful completion of the course, students will have gained fundamental knowledge of Generic Marketing, International Marketing, Marketing Research and Public Relations. On completion of the programme, student will receive RBC Diploma in Business (Marketing) Level 7.

Career Paths

This course will allow the students to prepare for a rapidly changing and increasingly competitive global commercial environment. Students will learn about the importance of customers, understanding your customers and developing a critical thinking approach to marketing. The courses cover a broad range of marketing skills and the students are able to find the following careers after completing the course successfully:

• Marketing Manager
• Brand Management
• Public Relations Management
• Channel and Segment Management
• Direct Marketing Management
• International Marketing Management
• Product Management
• Sales Manager

Entry Requirements

Entry is open to students who have completed a Degree or National Diploma in Business Level 6 or overseas equivalent.

English Language Requirements

Students who do not have English as a first language will need to show that they are capable of successfully completing the course by meeting at least one of the following entry conditions:

• An IELTS score of 6.0 (general or academic)

OR

• Passed the Royal Business College English Test

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