This qualification is for people working in, or aspiring to work in the Tourism industry. You will gain valuable skills in marketing, business and an understanding of the operational intricacies required to work in managerial positions in the Tourism industry. Students will develop their skills in research, analysis and knowledge as they study towards this qualification.
Course Structure
The course is studied full time over 42 weeks. The course is arranged into six blocks of seven weeks duration. Students are required to achieve 132 credits to gain the qualification. The twelve modules which make up the blocks are listed below.
Course Content
- Supply & Demand
- Establishing a Tourism Enterprise
- Tourism Systems & Structures
- Contexts of Tourism Enterprises
- Customer Service & Strategies
- The State of NZ Tourism Industry
- Tourism Destination Marketing
- Recreation & Leisure
- IT & the Tourism Industry
- Accounting for Tourism Enterprises
- Marketing Segmentation
- Strategic Management Concepts
Career opportunities
- Tourism Management Airlines
- Tourism Information centres
- Adventure Tourism enterprises
- Tourism Marketing
Course entry requirements
Any one of the National Certificates in Tourism at level 3 or 4, with the exception of the National Certificate in Tourism and Travel – Core Skills, level 3.
Candidates may enter based on demonstrated equivalent knowledge and skills.
International students are required to have a minimum IELTS 5.0
Students may be offered the opportunity to sit the RBC entry test as an alternative to IELTS to demonstrate an entry level equivalence.
Royal Business College





